Auto World – Brand History, Line Guide & Collector Reference
Auto World is a premium diecast brand known for its True 1:64 scale accuracy, licensed vehicles, and highly collectible Ultra Red chase cars. This guide covers Auto World brand history, major product lines, chase programs, and collector‑focused identification tips.
Auto World Brand History
Auto World was revived in 2005 under Round 2 LLC, bringing back a legacy brand originally known for model kits and slot cars. The modern Auto World diecast line focuses on realism, factory‑accurate details, and strict adherence to True 1:64 scale — a defining trait that sets the brand apart from many competitors.
Auto World quickly gained a reputation among collectors for its licensed American classics, muscle cars, and modern vehicles with precise proportions, detailed interiors, and accurate factory colors. The brand’s limited production runs and chase program (Ultra Reds) further increased its popularity in the premium diecast market.
Today, Auto World is considered one of the most accurate and collector‑focused diecast brands, with a strong emphasis on realism and authenticity.
Major Auto World Product Lines
True 1:64 Scale Series
Auto World’s flagship line features vehicles built to exact 1:64 scale, ensuring accurate proportions and dimensions. These models include metal bodies, metal chassis, rubber tires, and detailed interiors.
- Strict True 1:64 scale accuracy
- Licensed vehicles with factory‑correct colors
- High detail interiors & chassis
Premium Release Series
Auto World releases its castings in numbered “Release” waves, each containing multiple color variations. These waves are highly collectible and often sell out quickly.
- Release A & Release B variations
- Limited production runs
- Consistent collector‑friendly numbering system
Deluxe Series
The Deluxe line offers more affordable models with simplified details while maintaining Auto World’s commitment to scale accuracy.
- Budget‑friendly versions of popular castings
- Plastic chassis with metal bodies
- True 1:64 scale maintained
Specialty & Licensed Lines
Auto World also produces limited‑run specialty lines, including exclusives for hobby shops, online retailers, and automotive brands.
- Hobby shop exclusives
- Retailer‑specific colorways
- Automotive brand collaborations
Auto World Chase Cars: Ultra Reds
Ultra Reds are Auto World’s chase variants, inserted randomly into cases at low ratios. These models feature signature red elements and are highly sought after by collectors.
Ultra Red Identifiers
- Red body or red accents
- Red tires or red wheels
- Red interior (varies by release)
- Limited production (approx. 2% of cases)
Ultra Raw (Super Chase)
Ultra Raw models are unpainted metal chase cars with extremely low production numbers. These are among the rarest modern diecast chase pieces.
How to Identify Auto World Variants
Base Codes & Release Numbers
Auto World models include release numbers and casting identifiers on the base, helping collectors track variations and production waves.
Color Variations
Each release typically includes two color variations (Release A and Release B), with occasional store exclusives or limited‑run colors.
Packaging Details
Packaging includes release numbers, casting names, and licensing information. Chase cars are not always marked externally, requiring visual inspection.
Collector Tips & Reference Notes
- Auto World’s True 1:64 scale is a major selling point for realism‑focused collectors.
- Ultra Reds are inserted at low ratios and often appreciate in value.
- Release A/B variations help collectors track colorways and production waves.
- Hobby shop exclusives can be significantly rarer than standard releases.
- Ultra Raw chase cars are among the rarest modern diecast variants.